Our history

• 1999

  Birth of BESTBRANDS

  The creative world of powder dessert and pastry ingredients sees the birth of a new player who, in few years, will become a reference in the market.

• 2000

  Already 9 items

  Launch of the production and the start of TUNISIA SMART CHEF marketing with an already wide range of products containing 9 items. Mission accomplished, SMART CHEF invades markets rays.

• 2001

  Expansion of SMART CHEF’s range

  Only in a one year time, SMART CHEF has expanded to cover all tastes. It now contains 45 articles and introduces for the first time in Tunisia, "SAUCE DESSERT" in 3 flavors. That year also saw the start of exports to Lebanon and Bahrain.

• 2002

  Continuing to gain ground on the international market

  Exportations expand covering Syria, Jordan, Oman and Dubai. That year SMART CHEF was awarded the "TUNISIA STAR PACK 2002" Best packaging for its products dessert sauces.

• 2003

  Unremitting success

  The echoes are everywhere, SMART CHEF products are demanded in Libya, Canada, Algeria and Saudi Arabia.The range now contains 62 items.

• 2004

  TUNISIA STAR PACK

  SMAART CHEF wins the "TUNISIA STAR PACK 2004" Best packaging for the product "Baking powder in metal box". That year, SMART CHEF integrated the Yemen market.

• 2005

  Birth of FRUIT'O

  The SMARTCHEF range is expanding with the launch, for the first time in Tunisia, of the ice cream preparation products offered in 4 flavors. That year also sees the birth of the brand FRUIT'O instant juices and the start of exports to Kuwait.

• 2006

  FRUIT'O has now 6 flavors

  That year we broadened FRUIT'O's range to 6 perfumes and launched the instant preparation for the 750 grams bottled juice. During the same year SMART CHEF brand also got the "TUNISIA STAR PACK 2006" with its product "Preparation for ice in box".

• 2008 / 2009 /2010

  Expansion of the range dessert

  We broadened the dessert range by launching the dessert preparation for classic Cake and Genoa in 4 flavors. In 2010 we added two flavors: Strawberry and Banana.

• 2011

  A new site

  BESTBRANDS moved to a new larger office at the Industrial Zone of El Agba.

• 2012/ 2013/ 2014/ 2015

  Meeting the consumers’ desires

  Throughout all these years, BEST BRANDS has responded more and more to the expectations of its consumers. In 2012, it launched the preparation for baking pizza, 2013 the preparation for brownies, pancake and muffin's, 2014 panna cotta and corn starch and in 2015 baking powder. In 2013, BEST BRANDS conquered the European market and began exporting.